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CleanTok is a phenomenon in which millions of people watch videos of other people cleaning. But what makes these videos so popular on TikTok?
What is CleanTok?
CleanTok is a term that originated on the social network TikTok and describes videos dedicated to the topic of cleaning. These videos show people cleaning their houses and apartments and have gained a huge following. But why have these videos become so popular and what attracts people worldwide to watch this content?
- CleanTok is a phenomenon on TikTok that includes videos showing people cleaning. These videos have a large fan base and reach millions of views. The trend gained significant momentum during the pandemic starting in 2020.
- The trend started with simple cleaning videos, but quickly evolved into a comprehensive genre with tips, tricks, and even ASMR elements that make cleaning seem calming.
- Many viewers find these videos inspiring because they can motivate them to take action themselves and clean and organize their surroundings.
- The trend also has a social component, as it forms communities where people exchange cleaning tips and encourage each other.
Why is CleanTok so popular?
The popularity of CleanTok can be explained by several psychological and social factors. These videos offer more than just entertainment—they can also have a therapeutic effect and evoke positive emotions.
- One reason for its popularity is the calming effect that watching someone clean can have. The repetitive movements and visible results convey a sense of order and control.
- Many people find it inspiring to watch the transformation from messy to clean spaces. This can motivate them to tackle their own cleaning tasks.
- CleanTok offers a form of social connection by creating a community where people can share their cleaning experiences and successes.
- The videos also offer practical tips and tricks that can be useful in everyday life, such as innovative cleaning methods or products.
How CleanTok is influencing the cleaning industry
CleanTok has not only changed the way people perceive cleaning, but has also given rise to new trends in the cleaning industry. These changes show how a social media trend can have a real impact.
- CleanTok has increased demand for certain cleaning products, as viewers want to buy the products they see in the videos. This has prompted some brands to expand their product lines.
- The videos have also popularized new cleaning techniques and equipment, leading to innovation in the industry.
- Some content creators have built careers through CleanTok by launching their own cleaning products or partnering with brands.
- CleanTok has also focused on sustainability and environmentally friendly cleaning methods, as more and more viewers are looking for eco-conscious alternatives.
