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We will show you what a feature is and in what context the term is generally used. When you read or hear the term “feature,” it doesn’t mean much at first glance.
Feature – what is it?
The word “feature” cannot be translated correctly or defined precisely. In general, a feature is described as a characteristic or property.
- Features exist in both radio and journalism. They are a type of radio play or lively newspaper report.
- In the world of technology and computers, however, the word “feature” is used for other purposes. Here, a feature is usually a special function.
Feature in technology articles: What does it mean?
A feature refers to special functions of a software program.
- A feature is usually only referred to as a feature if it is something new or special in a piece of software.
- Example: If program A can edit images in the same way as program B, this is a normal function of the software. However, if program B can also send images, this is a feature that is rarely seen.
- Features are not only found in computer programs. The term feature is also used in relation to hardware. For example, if a smartphone can be charged by induction, this is (still) a rather rare feature.
Definition of “feature” in different contexts
The term “feature” is used in various contexts, with the meaning varying greatly depending on the area of application. Basically, a feature describes a special characteristic or function that distinguishes a product, software, or journalistic work from others.
- In the field of technology, “feature” refers to a new or special function within a piece of software, hardware, or device. These functions offer users special advantages or possibilities and are often highlighted in marketing, e.g., when an app offers an innovative filter. Features are often key selling points and give a product its unique selling point.
- In journalism, a feature refers to a special form of presentation that combines elements of reportage and documentation. Journalistic features are usually fact-based and characterized by creative, dramaturgically designed implementation.
- It is used to present topics in a profound and lively way, often through the use of vivid language, narrative scenes, and original sound bites. Features are freer and more individual than classic journalistic formats such as reports or news items and can also contain fictional but fact-based examples.
- While technical features represent a specific function, journalistic features are a form of presentation that primarily uses storytelling, narrative depth, and creative elements. What they have in common is that both variants offer special added value and make the respective application or journalistic work individual and unique.
Relevance and significance of features in product development and marketing
Features are of central importance in product development and marketing because they increase practical benefits for users, promote satisfaction, and position products competitively.
- Features are specific functions or characteristics of a product that offer users clear added value, for example by solving a problem or improving the user experience. They determine how easily and efficiently users can achieve their goals with the product. Well-designed features support intuitive use and promote acceptance.
- By tailoring features to customer requirements and user feedback, they increase practical benefits and lead to higher satisfaction and user loyalty. Features that offer the greatest added value and are clearly communicated facilitate the purchase decision and strengthen loyalty to the product.
- Features set a product apart from its competitors, as they are often perceived as unique selling points and shape the value proposition. Targeted or innovative features enable companies to adapt to changing market conditions and user needs. This keeps products competitive and relevant.
- Features are selected and developed systematically based on user requirements, market analysis, and technical feasibility. Prioritization methods help to concentrate resources and support strategic goals.
- Features must be testable and demonstrably deliver business value; their success is measured by feedback and user acceptance.
- In marketing, features are used to highlight the unique advantages of a product. They serve as selling points and are essential for communicating product value. It is important to differentiate between technical features and their actual benefits in order to formulate targeted and understandable marketing messages.
- Overall, features are crucial for utility, satisfaction, and differentiation—both in product development and marketing.
