Classified ads: How to spot fake buyers – selling safely

by Mike

It’s not just buyers who need to be wary of scammers on classified ads (formerly eBay classified ads). Sellers can also be tricked by fake buyers.

Classified ads: Signs of fake buyers

An average of 700 new ads are posted on classified ads every minute. Fraudsters exploit this high level of activity – not only as sellers, but increasingly as buyers as well. The scams are varied, but there are clear warning signs:

  • Quick enquiry after publication: If an interested party gets in touch immediately – especially for high-priced items – caution is advised. Fraudsters continuously search new listings for potential victims.

  • Newly created profile: Check when the user account was created. A newly created profile with no history is often a warning sign.

  • No or negative reviews: A user with no reviews or with conspicuously negative feedback may indicate fraudulent intentions.

  • No own sales ads: If the potential buyer has never advertised anything themselves, you should also be cautious.

  • Hacked or taken over accounts: Classified ads warning: Even seemingly trustworthy profiles with long activity and good ratings may have been compromised. Watch out for unusual wording, inconsistent language, or atypical behavior.

  • Payment with unsafe methods: The buyer offers payment methods that offer you, the seller, no security whatsoever – e.g., cash on delivery, dubious payment services, or cryptocurrencies.

  • Avoidance communication: The interested party does not want to communicate via the official chat, but insists on contact via email, SMS, or WhatsApp. This is usually done to circumvent platform monitoring.

  • Purchase on account: A buyer demands that the goods be shipped before payment is made – often under the pretext of establishing trust or with a forged ID document. Always reject such requests.

  • Fake proof of payment: Sellers are increasingly receiving manipulated screenshots or emails of alleged transfers. These deceptively genuine-looking fakes are not proof of payment. Only rely on the actual payment received in your account.

  • Psychological pressure & urgency: Many scammers deliberately put sellers under time pressure (“I need the gift tomorrow!”) to force them into making hasty decisions. Don’t let yourself be rushed – no goods should leave your house without genuine payment.

  • Proof of identity (e.g., ID photo): If you are sent an ID card, this is not a sign of trustworthiness – it is a typical sign of identity theft. Never send back your own ID documents!

  • No price negotiation: If the buyer immediately accepts the full price without any questions or negotiation, this may be another indication of a scam.

  • Request for gift vouchers: If you are asked to obtain an additional voucher and send it with the package, this is most likely a scam.

  • International shipping: If shipping abroad is requested even though the platform is aimed at the US market, particular caution is advised.

  • Overpayments (e.g., due to an “accidentally placed comma”): You are suddenly transferred several thousand euros even though the item only costs a few hundred euros. The buyer then asks you to refund the “overpaid” amount. Caution: This is often a case of money laundering or fraud involving fake payments. Never refund any money before you have verified the authenticity of the payment beyond any doubt.

  • PayPal and different shipping address: When paying with PayPal using the “Goods and Services” option, only ship to the address stored with PayPal. Otherwise, you will lose your proof in the event of a buyer protection case.

  • Refund via new PayPal transaction: Fraudsters send too much money and request a refund to a different account. They then file a buyer protection claim for the original payment. Only use the official “refund” function within the same transaction on PayPal.

  • Suspicious links: Be wary of links in messages that take you to external sites, especially if they ask for personal information, passwords, or payment details.

What you should always keep in mind as a seller:

Stay alert, don’t let yourself be pressured, and only act on the basis of verifiable facts. If something seems “strange,” trust your gut feeling – and don’t sell.

  • Never ship before receiving payment. Check that the money has actually been received – not just on your bank app, but in your account overview.

  • Do not disclose any sensitive data. This includes copies of ID, bank details, or cell phone numbers.

  • Do not respond to pressure. Do not allow yourself to be pressured into making hasty decisions. Reputable parties will understand your caution.

  • If in doubt: contact the police. If you suspect fraud, you should always report it to the police. Document the entire communication history, proof of payment, and any suspicious activities.

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