Anti-design: what’s behind it

The term anti-design has been around since the 1960s. Unlike the design principle “form follows function”, it is about breaking this rule

Anti-design: what it’s all about

Anti-design is a term that refers to a design philosophy that deliberately goes against the traditional conventions and aesthetics of design.

• It is a counter-movement to mainstream design that is often perceived as provocative or subversive. In contrast to the design principle “form follows function”, which has been in force since the end of the 19th century, this is about breaking with established principles.

• The idea of anti-design emerged in the 1960s and 1970s as a reaction to the formalist and commercial nature of mainstream design. Anti-designers strive to break conventions, question rules and find new forms of self-expression.

• They often use unconventional materials, colors and shapes to deliberately create discomfort or confusion in the viewer. This is a new philosophy that primarily aims to attract attention in order to draw attention to certain things.

Anti-Design opens up new perspectives

Anti-Design can occur in various fields, including graphic design, fashion, architecture and art, such as architectural photography. It also applies to interior design and corporate design, for example.

• It can also convey political or social messages and oppose consumerism or other social norms.

• The aim of anti-design is not necessarily to be aesthetically pleasing. Instead, similar to postmodern art, it is about challenging conventions and opening up new perspectives on design.

• In a way, anti-design can be seen as a critical reflection on the role of design in society. It is not about anything negative or aggressive, but rather expands the possibilities of design and takes it beyond its limits.