In recent years, Snapchat user numbers have fluctuated. The reason for this is that many popular functions such as stories have been copied from other social media platforms. In this practical tip, we reveal how many users the platform has.
User numbers on Snapchat
Snapchat has been around since 2011 and has been able to attract many users with its completely new concept. The platform is particularly popular among younger people.
- In recent years, however, Snapchat has had a hard time. The reason for this is that Facebook has copied the platform’s core functions, such as Stories, and integrated them into apps like Instagram.
- Despite rising competition, Snapchat’s user base is currently growing strongly. In total, Snapchat is used by over 345 million users per day. This is an increase of 15 million people compared to the previous quarter.
- In Germany, there are about13 million people who use the social media app.
- On average, each user spends about half an hour on Snapchat watching one of the nearly 5 billion videos generated each day.