Ezoic: This is how good the ad network is for publishers

by Pramith

Ezoic helps website operators to optimize their homepages using AI. This makes it possible to improve advertising revenue and generate more success

Ezoic – what exactly is it?

Ezoic can help to improve publishers’ websites by testing and setting ads, page speed tests, SEO or mobile web. However, the main goal is to add display ads to a website and thus generate revenue.

  • Ezioc works with artificial intelligence to ensure that the positioning of advertising on the website works smoothly. This recognizes the usage behaviour of visitors and optimizes the advertising. This allows more revenue to be generated from advertising over time
  • To achieve this, you can try out the Ezoic ad tester. This has several hundred ad combinations. Testing allows you to analyze exactly what visitors want. This also gradually increases traffic to websites.
  • Ezoic is not only free of charge, it is also easy to use. This means you don’t need any special expertise or technical know-how to benefit from Ezoic. After a 30-day trial, you can then choose whether you want to give Ezoic 10 percent of the advertising revenue or take advantage of a small text ad. In this way, Ezoic can continue to finance itself successfully in the future.
  • In order to use Ezoic, it is only important to install the Wordpress plugin Ezoic. After registration, the applications can be started directly
  • Since Ezoic is a certified Google Publishing Partner, there is no risk of being penalized by Google. You can therefore test ads on Ezoic and use them on your own website without any worries

Ezoic and Adsense – these are the differences

Ezoic and AdSense offer the same opportunity to integrate advertising on publishers’ websites. Nevertheless, there are small but subtle differences that you should be aware of.

  • If you use Adsense, you know that you can generate revenue through individual clicks on ads. Ezoic goes one step further in this respect. The program already pays for ad impressions. This means that viewing the advertisement already generates revenue. The visitor to your site therefore no longer has to click on an advertisement. It is sufficient for them to see the advertising that appears on your website.
  • AdSense also relies on RPM (revenue per thousand page views). With Ezoic, on the other hand, EPMV (revenue per thousand visitors to the website) is of interest. EPMV therefore takes into account the entire traffic of your website and offers opportunities for targeted changes
  • The more traffic your website has, the more money you can earn. At the same time, the number of advertisements on your site is crucial. If your website contains subpages with plenty of images and text, more advertising banners can be integrated
  • Ezoic also offers you numerous options for monitoring and analyzing your website data. You can therefore easily understand how much revenue your website is generating and how to improve its success.

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