How does Zalando Zircle work? All info

by Michaela

How Zalando Zircle works is easily explained: The app of the fashion giant allows selling used clothes and buying second hand pieces. The aim is to create a sustainable cycle in the fashion industry.

How Zalando Zircle works: Simply explained

Fast fashion is increasingly coming under criticism. Those who buy the latest fashion trends, wear them only for a short time and then dispose of them again are not living sustainably and produce a lot of waste. Zalando Zircle wants to change this consumer behaviour.

  • Zalando Zircle is an app by the fashion giant Zalando that is committed to sustainability. The aim is to reduce waste and pollution from clothing by creating a circular flow in the fashion world.
  • Users of the app have the opportunity to sell their used clothes that they no longer want to wear directly to Zalando. To do this, you simply have to take a photo of selected pieces and a selling price will be displayed directly.
  • The only requirement is that the item must not have any visible signs of use and must be in good condition. The shipping costs will be paid by Zalando.
  • After you have sent your used clothing to Zalando, you will receive a voucher in the amount of the sales price for the Zalando Fashion Store after the goods have been checked. In turn, you can use this to buy new clothes and other customers can buy your fashion second hand.
  • Similar to the Vinted platform, Zalando Zircle also offers the option of selling your used clothing directly to other users on a marketplace. You agree on a price via message and then send the goods directly to the buyer.
  • This way you don’t get a voucher, but the money is paid directly via bank transfer or PayPal.

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