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When looking at the iPhone models, you might wonder why there isn’t an iPhone 9. In this practical tip, we’ll explain why.
Why isn’t there an iPhone 9? The iPhone X
- The X stands for the Roman numeral for ten. We’ve already explained this to you in another practical tip.
- With the launch of the iPhone X, the iPhone 8, and the 8 Plus, however, Apple skipped a number: the nine.
- According to analysts, the developers want to use this to highlight a major leap forward in terms of design and technical innovations.
- In the eyes of observers, the iPhone 7 was intended only to bridge the waiting period until truly major changes.
- This is because Apple’s product strategy in recent years has reportedly led many customers to still be using older devices. The iPhone 7 brought few major innovations, which is why many users stuck with previous models.
- Many customers therefore want to replace their rapidly aging smartphones from earlier generations. That is why Apple has a huge opportunity to sell millions of iPhones again with the update to the iPhone X.
- Of course, this depends on the upcoming iPhone generation being attractive enough to persuade users of older devices to upgrade.
This is the marketing strategy behind it
- In this respect, there is a clever marketing strategy behind the jump: Customers are supposed to think that the iPhone 8 is not the latest device on the Apple market.
- It is assumed that the iPhone 10, despite its astronomically high price, will be the smartphone that people really want to have.
- Microsoft has also used a similar trick in the past. The company deliberately skipped Windows 9 to convince users of version 7 to upgrade to Windows 10.
- The jump made the seemingly outdated version look so antiquated that the upgrade seemed necessary.
- Perhaps we will still see an iPhone 9, an 8S, or even an XS in the future.
